The project with Echo Basin Campground centered on revitalizing its brand identity to really resonate with the concert attendees of the Gorge Amphitheater and the allure of the Washington wilderness. Making this the go-to camp spot for the weekend concert goers. Through a comprehensive branding overhaul, we re-imagined the logos, refreshed the color palette, and crafted custom patterns that evoke the essence of the surrounding landscape.

The aim was to infuse the brand with a sense of adventure and serenity, inviting music enthusiasts to experience the natural splendor that surrounds the Gorge amphitheater while they’re in the area. By integrating elements inspired by the 70’s and drawing from the history of the owners themselves, we sought to establish a visual language that harmonizes with the campground's surroundings, their past, and the future they want to create. The revamped branding not only enhances the campground's aesthetic appeal but also fosters a deeper connection with nature enthusiasts, beckoning them to embark on memorable outdoor adventures in the heart of Washington's music scene.